The following guidelines are to help you use our logo and assets. When producing communications materials that carry the National Electric Works Association (NEW) visual identity, please refer to these standards for usage.
Using the NEW brand and logo
NEW's marks include but are not limited to, the company name, logo, social media skins and profile images, and any words, phrases, images, or other designation that identifies the source or origin with any of NEW's creative work.
Do not modify or alter the marks or use them in a confusing way, or in a way that confuses NEW with another brand.
If you are a NEW partner, you have the flexibility to associate your group with ours as long as you have the approval of a team leader.
Please note that many of our brand assets are available as downloadable files below so that you can easily use them as needed.
Logo (Primary)
Logo (Alternative)
Logo (Alternative)
Brand Colors
NEW Logo and Website (Primary)
| COLOR | HEX | RGB | CMYK |
|---|---|---|---|
| #0859a6 | 8, 89, 166 | 96, 71, 2, 0 | |
| #f27024 | 242, 112, 36 | 1, 69, 97, 0 |
Font Stack
"Helvetica Neue", Helvetica, Arial, sans-serif (headlines)
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"Helvetica Neue", Helvetica, Arial, sans-serif (menu and body)
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